let me be

“dear god,” she prayed,

“let me be something every minute of every hour of my life.

let me be gay;
let me be sad.
let me be cold;
let me be warm.
let me be hungry
have too much to eat. let me be

men into blocks

if you take a flat map

and move wooden blocks upon it strategically,
the thing looks well, the blocks behave as they should.

the science of war is moving live men like blocks.
and getting the blocks into place at a fixed moment.

but it takes time to mold your men into blocks

and flat maps turn into country where creeks and gullies
hamper your wooden squares.

they stick in the brush,
they are tired and rest, they straggle after ripe blackberries,
and you cannot lift them up in your hand [and] move them. men into blocks

blue elephants

when you’re a kid, you color with reckless abandon.

 // you color outside the lines.

// you color however you feel.

blue elephants,
purple trees,
red bears,
green oceans —

it’s all good.

as you get older, though, everyone tells you to stay inside the lines,

to color everything just like you see it.

you end up painting by numbers¹²³ —

whether you actually paint — or — whether you write — or — sing — or —
dance — or — act  — or — direct.

// i think you should create what you feel //

// create outside the lines //

i want to watch green oceans and red bears.
i’d love to listen to purple trees.
and i long to read blue elephants.

not anyone who says

not anyone who says, “i’m going to be
careful and smart in matters of love,”
who says, “i’m going to choose slowly,
but only those lovers who didn’t choose
at all
but were, as it were, chosen
by something invisible not anyone who says


there are moments that cry out to be fulfilled.
like, telling someone you love them.
or giving your money away, all of it.

your heart is beating isn’t it?
you’re not in chains, are you?

there is nothing more pathetic than caution
when headlong might save a life
even, possibly, your own.



a brand new tSG.

// 6.5 years @ the spark group

Hi Friends,

Six and a half years ago, The Spark Group was conceived. The ensuing six years have been all but easy: they’ve been stressful, scary, difficult, challenging… did I say, scary? Either way, it bears repeating. However, all of that fades to the background and becomes silenced out by how beautiful and amazing and mind-blowing these six years have been –  to the extent that I often find myself asking, “Is this real life?” Pinch. Appears so. All of the joy that I feel every day is thanks to everyone who has made this possible. My brilliant co-partner, Amy. My insanely talented and dedicated team. My extremely patient family. Interns. Collaborators. Friends. Advisors. Pets. Coffee. Spotify.

And of course, it’s largely possibly because of our clients—our clients who have allowed us to stretch our creativity and our brains and our skills to places we never thought possible. We wouldn’t be here, going on 7 years, if it weren’t for our kick-ass clients that have trusted us with their business and allowed us to dedicate ourselves to doing what we love.

Six years and six months is a pretty big deal for me. It’s a pretty big deal for our team. To mark this milestone and celebrate how far we’ve come, we’ve entirely revamped our brand as a reflection of that growth. New logo. New website. New aesthetic. New everything. I’m extremely proud to share this new design as we embark on a year of even more growth, challenges, and kick-assery.

Check it out here: www.thesparkgroup.com

From the bottom of my heart (and every corner of it too),

Thank you.

Shine on you crazy diamond.

a brand new tsg logo