there are moments that cry out to be fulfilled.
like, telling someone you love them.
or giving your money away, all of it.

your heart is beating isn’t it?
you’re not in chains, are you?

there is nothing more pathetic than caution
when headlong might save a life
even, possibly, your own.



to achieve great things

to achieve great things,
two things are needed:

°¹ a plan

°² and not quite enough time

× leonard bernstein ×

a brand new tSG.

// 6.5 years @ the spark group

Hi Friends,

Six and a half years ago, The Spark Group was conceived. The ensuing six years have been all but easy: they’ve been stressful, scary, difficult, challenging… did I say, scary? Either way, it bears repeating. However, all of that fades to the background and becomes silenced out by how beautiful and amazing and mind-blowing these six years have been –  to the extent that I often find myself asking, “Is this real life?” Pinch. Appears so. All of the joy that I feel every day is thanks to everyone who has made this possible. My brilliant co-partner, Amy. My insanely talented and dedicated team. My extremely patient family. Interns. Collaborators. Friends. Advisors. Pets. Coffee. Spotify.

And of course, it’s largely possibly because of our clients—our clients who have allowed us to stretch our creativity and our brains and our skills to places we never thought possible. We wouldn’t be here, going on 7 years, if it weren’t for our kick-ass clients that have trusted us with their business and allowed us to dedicate ourselves to doing what we love.

Six years and six months is a pretty big deal for me. It’s a pretty big deal for our team. To mark this milestone and celebrate how far we’ve come, we’ve entirely revamped our brand as a reflection of that growth. New logo. New website. New aesthetic. New everything. I’m extremely proud to share this new design as we embark on a year of even more growth, challenges, and kick-assery.

Check it out here:

From the bottom of my heart (and every corner of it too),

Thank you.

Shine on you crazy diamond.

a brand new tsg logo

i am angry

“not long ago, i wrote an article about being young and female in lagos.

and an acquaintance told me that it was an angry article, and i should not have made it so angry.

but i was unapologetic.

<< .of course it was angry. >>

gender as it functions today is a grave injustice.

<< .i am angry. >>

<< .we should all be angry. >>

anger has a history of bringing about positive change.


i am also hopeful,

because i believe deeply in the ability of human beings to remake themselves for the better.”

× chimamanda ngozi adichie ×
we should all be feminists