Six and a half years ago, The Spark Group was conceived. The ensuing six years have been all but easy: they’ve been stressful, scary, difficult, challenging… did I say, scary? Either way, it bears repeating. However, all of that fades to the background and becomes silenced out by how beautiful and amazing and mind-blowing these six years have been – to the extent that I often find myself asking, “Is this real life?” Pinch. Appears so. All of the joy that I feel every day is thanks to everyone who has made this possible. My brilliant co-partner, Amy. My insanely talented and dedicated team. My extremely patient family. Interns. Collaborators. Friends. Advisors. Pets. Coffee. Spotify.
And of course, it’s largely possibly because of our clients—our clients who have allowed us to stretch our creativity and our brains and our skills to places we never thought possible. We wouldn’t be here, going on 7 years, if it weren’t for our kick-ass clients that have trusted us with their business and allowed us to dedicate ourselves to doing what we love.
Six years and six months is a pretty big deal for me. It’s a pretty big deal for our team. To mark this milestone and celebrate how far we’ve come, we’ve entirely revamped our brand as a reflection of that growth. New logo. New website. New aesthetic. New everything. I’m extremely proud to share this new design as we embark on a year of even more growth, challenges, and kick-assery.